About Surprise Surprise
We Create Moments That Move Culture Forward.
In a world overflowing with content, what cuts through the noise isn't just flashy visuals or clever branding — it's storytelling. Stories are how we connect, how we understand each other, and how we remember. Great storytelling isn't just about crafting a narrative — it's about sparking emotion, building worlds, and inviting people to join in to see themselves in something bigger. A good story can entertain — but a great story? It can change us. It can make us feel seen.
And no one understands that better than someone who grew up loving stories deeply. Surprise Surprise was born from fandom.
Like other fans, we don't just consume stories — we live them. We've dissected story arcs, debated choices, created, written, drawn, cosplayed, and built entire communities around what we and others love. That passion breeds a rare kind of team: one who knows what it means to care deeply and how to connect story to community. To obsess over the details. To respect the audience because we are the audience.
We're creators and a team of seasoned media and tech leaders obsessed with pop culture, emerging technology, and connecting people, who blend storytelling, innovation, and executional excellence to craft experiences that engage audiences in the places and on the platforms that matter.
When you're a creator who comes from fandom, you bring something powerful to the table: authenticity. You know how to speak the language because it's your native tongue. You create for people like you — people who crave meaning, connection, and a sense of belonging.
From live events to immersive content, story development to podcasts, we bring it all together with emerging technology to engage today's audiences.
In the era of soulless content, professionals born from fandom are the antidote. They don't just know how to tell stories. They know why stories matter and believe they belong everywhere.
And that changes everything.
Leadership

Adam Sweeney
CCO. Co-Founder. Managing Partner.
Creative executive, writer, and filmmaker, Adam co-directed "The Orange Years: The Nickelodeon Story", and is the founder of Phantom Fest, the Austin, Texas & Cincinnati, Ohio Halloween & horror festival.
Additionally, he built Playmaker, an entertainment publication, served on the board to relaunch We Luv Video, the largest U.S. video store, and has led marketing and experiential event teams with iHeartRadio, Elevate Entertainment, and other brands. He also has contributed as a pop culture writer for Birth. Movies. Death, ESPN, SLAM, The Playlist, and other publications.

Josh Babetski
COO. Co-Founder. Managing Partner.
Josh is a technology and creative professional with over 20 years in the consumer and enterprise technology sectors for top Internet brands, start-ups, and agencies. He's also been involved in transmedia, interactive games and stories for about as long. His career arc includes programming, developer advocacy, experiential marketing, product management, media producer, and business operations roles, as well as leadership of research, design, and engineering teams.
Josh has worked with notable brands such as Austin FC, Dell, iOne, Southwest Airlines, & Vans.
Previous Works
Past experiences by our team members.
- Austin Anthem x Vans
A footwear collaboration for all Austin FC fans. - Destination: Barbie Land
Oh, Hi Barbie! See you at the premiere party. - The Orange Years
The Nickelodeon Story - Phantom Fest
Halloween & Horror Festival
Work with Surprise Surprise
Great experiences require great people.
As we grow the number of experiences and clients in the tripe-S family, we need all kinds of talent to help manifest these creations.